Battery-Biz is an employee-owned company focused on the design, manufacturing, and marketing of high-quality power products. Their products feature some of the best known-brands in the world and can be found in many of the largest retailers including BestBuy, Costco, Advance Auto Parts, Bass Pro Shops, Pep Boys, AutoZone, and more.

Battery-Biz came with a new line of products they wanted to show off at their trade show booth and in product displays at Best Buy. They were looking for an animation that was eye-catching, fun, and explained what the products are. We studied their target market to decide on an effective approach. Since the videos would be displayed in active environments, we knew they would have to communicate the message without audio. For this reason, Current VFX settled on using intentional movement and background color changes to draw viewers in.

Video Goals:

• Explain product features to Best Buy shoppers and tradeshow attendees

• Communicate that the products are targeted towards teenagers and young adults

• Poise the product as a fashion statement

Project Roles:

Concept

3D Texturing/Materials

Animation

Motion Graphics